There has been this grey area of trying to decide if emojis are unprofessional, unacceptable to use in business settings, strictly for millennials, etc…or not.
Social Media wants more visual content. Our brains will process images significantly faster than text, so implementing emojis in your social media marketing strategies has resulted in more engagement for businesses.
1. Knowing Which Emojis Connect with Your Target Audience
If you plan to use emojis to replace text then it is important to ensure that your choice of emojis connect with your target audience in the same way your written message would. Do not deviate from your brand message.
2. Make Sure the Emojis You Are Using Make Sense
One issue with using emojis is that they can be interpreted differently depending on the audience. Do not use emojis that do not have a clear universal meaning. Emojis need to connect with your target audience and it is also important that they are easily understood by potential clients/customers. Do not use messaging that only a select few or your “inner circle” will understand.
3. Understand That There Is a Time and Place to Use Emojis
As with anything you do it is not appropriate to use emojis in certain settings. It is inappropriate to use emojis to make light of trauma, loss, disaster, serious/sensitive topics.
4. Use Emojis To Humanize Your Brand
It can be difficult to distinguish a tone within written text, so adding a smiley face or a laughing face is a way to show emotion. Your audience appeals to emotion. People want to buy from people, they want to engage with a real person.
5. Tie Emojis to Your Brand
Use emojis that tie directly to your brand. For example: my cosmetics company uses the lipstick and lip print emojis because I am promoting lipstick/lippies.