When I first launched my lipstick line I was working with a vendor who approached me with the opportunity. I was extremely excited to say the least because this is something that has been on my vision board for years and years. I have a journal from 2012 and in this journal, I had completely planned my lipstick line - from the name, to the colors, to the lipstick names; so besides a few adjustments here and there I didn’t really have to plan much. I went out got the swatches of the colors I wanted, we were in and out of calls/meetings for a week, and it took off from there.Read More
I think it is safe to say that the majority of bloggers get started because they either feel called to blogging or they are passionate about the topics they are covering.
For me - I started blogging as a result of both of the reasons previously mentioned. Because I feel called to blogging the work is always fun in the beginning, and then as life gets busier the fun begins to decrease more and more. Eventually feelings of being overwhelmed and burned out overtake me, and my posts slow down until I eventually stop posting altogether. I would like to use my past experiences and mistakes to discuss getting back on track after you have lost your blogging way.Read More
As a business/professional woman, or just a woman who wants to grow PERIOD, there are certain kinds of events that you cannot afford to miss. In this post I will share with you why live events are worth the investment.Read More
Sometimes I wish I was different...wish I was calmer, wish I didn't wear my emotions on my sleeve, wish I was nicer, wish I fit in...then it hits me I'm super amazing and if I was built any other way I couldn't be me & I couldn't do what I do!
In this post, I will be sharing some key points in one of my all-time favorite success stories and books; #GirlBoss written by Sophia Amoruso who is the Founder and Executive Chairman of Nasty Gal.Read More
The role of an influencer is to inspire and to encourage their audience. Influencers also use their authenticity and everyday life to bring awareness to various brands and to “sell” the products/services of these brands. While the generalized perception of what it means to be an influencer includes a glamorous lifestyle filled to the brim with luxury items, unlimited travel, and an endless supply of bomb ass Instagram captions; the reality is that “influence” is an internal characteristic.
This blog post will discuss why mindset is so important for influencers.Read More
You do not need a fancy studio, an expensive photographer, etc. to start creating your own amazing content as a marketer or influencer. In this blog post I am sharing some do it yourself photo shoot hacks.Read More