Kaepernick x Nike: Being a Lifestyle Brand Means Using Your Voice

Kaepernick x Nike: Being a Lifestyle Brand Means Using Your Voice

Nike recently launched an ad campaign that featured Colin Kaepernick as the face. In running this campaign, Nike has marked its position. The company is neither for one group and against the other, but using the tools that it has to be an advocate for using your voice, for progression, for equality. I don’t understand how anyone can see anything negative within this message. A message that at its core is saying, treat people right, not just some people, but ALL people.

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All Clients Created Equal

 All Clients Created Equal

As a professional, even at this level, it can be difficult at times to treat close friends and family as clients. There are additional actions we may take to go above and beyond for people we care about that we would not normally do with clients we have no prior relationships with. It is natural because relationships and human connection are not only at the core of the business world, but they are also at the core of who we are as visionaries. Leaders have an innate desire to make sure everything and everyone connected to them are taken care of, but in the business world this often backfires.

In this blog post I will share why it is important to refrain from giving close friends and family special treatment/discounts during business transactions.

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