Kaepernick x Nike: Being a Lifestyle Brand Means Using Your Voice

Kaepernick x Nike: Being a Lifestyle Brand Means Using Your Voice

Nike recently launched an ad campaign that featured Colin Kaepernick as the face. In running this campaign, Nike has marked its position. The company is neither for one group and against the other, but using the tools that it has to be an advocate for using your voice, for progression, for equality. I don’t understand how anyone can see anything negative within this message. A message that at its core is saying, treat people right, not just some people, but ALL people.

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3 Takeaways from the Maxx You Workshop

3 Takeaways from the Maxx You Workshop

This past weekend, I was chosen to be one of 45 women to attend the Maxx You Project Workshop. This workshop aims to help women at every age and every life stage, maximize herself and her potential. The event was presented by T.J. MaxxLaura Berman Fortgang worked diligently alongside T.J. Maxx to design and teach the workshop sessions, and guest speaker and local celebrity Mattie James shared some amazing tips about authenticity as an influencer.

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How to Deal With Copycats

How to Deal With Copycats

If a parent allows their child to play at a park, even though there is a sea of other children at play, that parent can still identify and pick their child out of the lot. As a business owner, you can cancel out all the background noise and recognize your brand, business strategies, and ideas. This is leading me into this posts topic...How to deal with copycats?

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