Brand Audit

 
 

Your brand is your business’s biggest asset — one whose health must be cultivated and monitored.

A brand audit is a checkup that evaluates your brand's position in the marketplace, its strengths and weaknesses, and how to strengthen it.

Performing a brand audit allows you to take a step back and look at the overall picture, which can inform longer term strategy.

Whether benchmarking against competitors, considering a rebrand, or simply wanting a broader overview of performance and positioning, undertaking an audit can be a valuable exercise.

This audit will cover the following areas:

  • Internal branding — your brand values, mission and company culture

  • External branding — your business logo, print and online advertising and marketing materials, public relations, website, social media presence, email marketing and content marketing

  • Customer experience — your sales process, customer support and customer service policies

BRAND STRATEGY AND PLATFORM

  • Brand Purpose

  • Positioning

  • Value Proposition

  • Brand Promise

  • Brand Essence

  • Brand Personality

  • Message Architecture

BRAND ASSETS

  • Is your brand voice distinct and consistent?

  • Does your personality come across in the tone and style of your design and copy?

  • Are your writing and design style guides up to date?

INTERNAL AND EXTERNAL TOUCHPOINTS

  • Internal communications – all employee recruitment, engagement, education and advocacy materials and campaigns

  • Customer experience – every single external communication, channel and touchpoint, online and off