Your brand is your business’s biggest asset — one whose health must be cultivated and monitored.
A brand audit is a checkup that evaluates your brand's position in the marketplace, its strengths and weaknesses, and how to strengthen it.
Performing a brand audit allows you to take a step back and look at the overall picture, which can inform longer term strategy.
Whether benchmarking against competitors, considering a rebrand, or simply wanting a broader overview of performance and positioning, undertaking an audit can be a valuable exercise.
This audit will cover the following areas:
Internal branding — your brand values, mission and company culture
External branding — your business logo, print and online advertising and marketing materials, public relations, website, social media presence, email marketing and content marketing
Customer experience — your sales process, customer support and customer service policies
BRAND STRATEGY AND PLATFORM
Is your brand voice distinct and consistent?
Does your personality come across in the tone and style of your design and copy?
Are your writing and design style guides up to date?
INTERNAL AND EXTERNAL TOUCHPOINTS
Internal communications – all employee recruitment, engagement, education and advocacy materials and campaigns
Customer experience – every single external communication, channel and touchpoint, online and off