Our Story

Where beauty meets sophistication.


Life in Couture is a lifestyle platform and online store tailored exclusively for busy babes. It started as a dream written about over and over in the pages of a little girl’s diary, pasted on the walls around her, and it eventually evolved into a brand that has been growing over 12 years.

But why does Life in Couture matter today? Too often the playing field is unleveled for women. Women are expected to accept and not complain about receiving the bare minimum, nurse our traumas in isolation, and suffer in silence. Life in Couture was created to serve as a safe space for busy babes. Women running empires, women building businesses, women being kick ass moms, women being amazing friends, women being philanthropists, women being activists, women never failing to show up for themselves, and for women who are simply existing as women.


So Beautiful. So You. So Couture.


Life is not a one size fits all, and as it continues to move forward, our needs, wants, and passions evolve. We are constantly faced with the challenge of learning to understand these changes and adjust.

Life in Couture is about designing and crafting a life that is exclusive, successful, and custom to what inspires you and what makes you happy. It is about finding your passion and using what you love to create your dream life. 

Every initiative of Life in Couture is to promote the self-love and self-care of our customers.



"If you're looking for a dope lippie brand to support, HERE YOU GO! I purchased a matte lippie and fell in love. It goes on smoothly and it's super cute when you first put it on...but when it dries, it looks BOMBBB. It lasted all day without smearing on my cup or cracking. After my day was over, It came off with ease and didn't dry out my lips. Never had a matte lip to make my lips feel moisturized. I can't wait to get my fall colors!"-M. Carter


"Absolutely love the lippies both creme and matte!!! There are a variety of shades. I love that they are not drying even the matte lippies. They are long lasting and affordable! And I love the unique names each one has 💄💋" -C. Bryant


"I love the Couture Lipstick Collection. I always receive my orders in a timely manner and the packaging is cute. I mainly wear the Matte Finish. The Mattes do not dehydrate your lips, Colors are highly pigmented, and these are long-lasting lippies." -V. Lipford